Publish2
Publish2 is an online news aggregation platform, designed to empower journalists to discover, organize, and rank the most important news—to
benefit their own reporting, their newsrooms, and all news consumers
on the web. We designed the Publish2 logo and we're working with them
to design the website and overall user experience. This
project will launch soon.
Red Angus Association of America
The Red Angus Association of America has long been noted for its farsighted vision of beef production. In keeping with this tradition, the RAAA invited us to work with their marketing and technical staff to bring their website
into synch with the organization's evolving identity and marketing needs, and to help make the vital genetic, sales, and demographic information they offer easier to find and use. Visit
the site.
funki.jp
This Japanese social network for college students was already a hit, with powerful content and profile management tools and an energetic look and feel. But the folks at Funki.jp thought that the design of their pages
needed a bit of a more user-centric touch. We redesigned the navigation and restructured the information on the pages to create more organization and a cleaner, more intuitive user experience. Visit the site.
Designer Pages
Designer Pages is a powerful modern resource for architecture and interior design project collaboration and management. They also believe in providing the best user experience possible for their community of design
professionals. They're working with us in an ongoing process of refining their already cleanly designed and easy-to-use interface to ensure an intuitive and enjoyable Web app experience. Visit the site.
TCU Magazine
Texas Christian University has a wonderful quarterly print magazine
and they wanted their online magazine to reflect the print version's
quality and the university's prestige. They also wanted to transform
the site from a static article repository into a dynamic and compelling
daily stop for students and alumni. We worked with their magazine staff
to do just that. This site will launch soon.
Enspired
Enspired (formerly Click For Lessons) is a thriving community with hundreds of thousands of visits each month, but they needed a more appealing design and user-friendly interface for their site. They worked to help us understand their community’s needs, which allowed us to deliver a design that is visually appealing, easy to navigate, and accommodates their upcoming community enhancements. Their team then accomplished the development and programming. Visit the site.
TCU Registrar
Texas Christian University wanted a new look and organization for the registrar’s office website. We worked with them to redefine the information architecture based on the how students and university staff use the site. Then we designed a visually appealing, easy to navigate site that was in-line with the University’s identity. Visit
the site.
yFactorial
Ruby and Rails developer Ryan Daigle asked
us to craft the website design and xhtml/css pages for his software development
consultancy, yFactorial, LLC. The result was a crisp and refreshing website
and weblog. Visit
the site.
Agent89
Search engine optimization firm Agent89 needed a logo and a website
for their new white–labeled reseller service offering. We worked with
them to craft a logo and a website that reflected their brand, personality,
and character, with their specific target audience in mind. Visit
the site.
TechInitiative
We designed the logo and website for TechInitiative, one of our strategic partners. They required a fast turnaround for the design and HTML/CSS template development, allowing them to develop the website and the content. Visit
the site.
Instrumart
We were called upon to create a more effective information architecture
and layout for Instrumart’s website. While maintaining their current
overall design aesthetic, we restructured the navigation
and content hierarchy for many of the important pages within the site in order to
provide a more intuitive and pleasant user experience. Visit
the site.
Selected Articles & Books
Design View
Design View is the personal website of Andy Rutledge, where he publishes articles and daily links to information on design, development, and business interests. Visit the site.
Principles of Beautiful Web Design – by Jason Beaird
Australia publisher Sitepoint sought
out Andy Rutledge to serve as expert reviewer for this
book during the writing process. Andy reviewed chapters as they were
written to ensure that the design principles cited were sound, and returned
critique and commentary to the editor in an ongoing process.
.net Magazine – European Print Publication
Unit Interactive Principal Andy Rutledge authored a design community opinion column for .net Magazine for 6 consecutive issues in 2006 (issues 152–157).
Contrast and Meaning – A List Apart
If you’re a designer, you work to communicate and convey meaning. So it’s important that you understand the mechanisms by which things and ideas acquire meaning; more than any other factor, your grasp of these fundamentals determines your ability to communicate effectively. Read
the article.
On Creativity – A List Apart
As designers, we’re wrongly perceived primarily as custodians and exponents of creativity. This matters because business currently overvalues creativity. To avoid the inevitable backlash looming on the horizon, we must lead our clients’ perceptions. Read
the article.
DFW Adobe User Group Presentation
In November of 2006, Andy Rutledge was invited to speak to the Dallas
Ft. Worth Adobe User Group. The presentation was entitled “Professional
Web Standards,” and was concerned with professional and ethical responsibilites
associated with Web development and design; especially with regard
to Web standards. The
s5 slide presentation Andy composed and used to augment his presentation
is available online.