Websites

Publish2

Publish2

Publish2 is an online news aggregation platform, designed to empower journalists to discover, organize, and rank the most important news—to benefit their own reporting, their newsrooms, and all news consumers on the web. We designed the Publish2 logo and we're working with them to design the website and overall user experience. This project will launch soon.

Red Angus

Red Angus Association of America

The Red Angus Association of America has long been noted for its farsighted vision of beef production. In keeping with this tradition, the RAAA invited us to work with their marketing and technical staff to bring their website into synch with the organization's evolving identity and marketing needs, and to help make the vital genetic, sales, and demographic information they offer easier to find and use. Visit the site.

funki

funki.jp

This Japanese social network for college students was already a hit, with powerful content and profile management tools and an energetic look and feel. But the folks at Funki.jp thought that the design of their pages needed a bit of a more user-centric touch. We redesigned the navigation and restructured the information on the pages to create more organization and a cleaner, more intuitive user experience. Visit the site.

Designer Pages

Designer Pages

Designer Pages is a powerful modern resource for architecture and interior design project collaboration and management. They also believe in providing the best user experience possible for their community of design professionals. They're working with us in an ongoing process of refining their already cleanly designed and easy-to-use interface to ensure an intuitive and enjoyable Web app experience. Visit the site.

TCU Magazine

TCU Magazine

Texas Christian University has a wonderful quarterly print magazine and they wanted their online magazine to reflect the print version's quality and the university's prestige. They also wanted to transform the site from a static article repository into a dynamic and compelling daily stop for students and alumni. We worked with their magazine staff to do just that. This site will launch soon.

Enspired

Enspired

Enspired (formerly Click For Lessons) is a thriving community with hundreds of thousands of visits each month, but they needed a more appealing design and user-friendly interface for their site. They worked to help us understand their community’s needs, which allowed us to deliver a design that is visually appealing, easy to navigate, and accommodates their upcoming community enhancements. Their team then accomplished the development and programming. Visit the site.

TCU Registrar

TCU Registrar

Texas Christian University wanted a new look and organization for the registrar’s office website. We worked with them to redefine the information architecture based on the how students and university staff use the site. Then we designed a visually appealing, easy to navigate site that was in-line with the University’s identity. Visit the site.

yFactorial

yFactorial

Ruby and Rails developer Ryan Daigle asked us to craft the website design and xhtml/css pages for his software development consultancy, yFactorial, LLC. The result was a crisp and refreshing website and weblog. Visit the site.

Agent89

Agent89

Search engine optimization firm Agent89 needed a logo and a website for their new white–labeled reseller service offering. We worked with them to craft a logo and a website that reflected their brand, personality, and character, with their specific target audience in mind. Visit the site.

TechInitiative

TechInitiative

We designed the logo and website for TechInitiative, one of our strategic partners. They required a fast turnaround for the design and HTML/CSS template development, allowing them to develop the website and the content. Visit the site.

Instrumart

Instrumart

We were called upon to create a more effective information architecture and layout for Instrumart’s website. While maintaining their current overall design aesthetic, we restructured the navigation and content hierarchy for many of the important pages within the site in order to provide a more intuitive and pleasant user experience. Visit the site.

Selected Articles & Books

Design View

Design View

Design View is the personal website of Andy Rutledge, where he publishes articles and daily links to information on design, development, and business interests. Visit the site.

Expert Reviewer for Sitepoint

Principles of Beautiful Web Design – by Jason Beaird

Australia publisher Sitepoint sought out Andy Rutledge to serve as expert reviewer for this book during the writing process. Andy reviewed chapters as they were written to ensure that the design principles cited were sound, and returned critique and commentary to the editor in an ongoing process.

.net magazine

.net Magazine – European Print Publication

Unit Interactive Principal Andy Rutledge authored a design community opinion column for .net Magazine for 6 consecutive issues in 2006 (issues 152–157).

article for A List Apart

Contrast and Meaning – A List Apart

If you’re a designer, you work to communicate and convey meaning. So it’s important that you understand the mechanisms by which things and ideas acquire meaning; more than any other factor, your grasp of these fundamentals determines your ability to communicate effectively. Read the article.

article for A List Apart

On Creativity – A List Apart

As designers, we’re wrongly perceived primarily as custodians and exponents of creativity. This matters because business currently overvalues creativity. To avoid the inevitable backlash looming on the horizon, we must lead our clients’ perceptions. Read the article.

Presentations

DFWAUG Presentation

DFW Adobe User Group Presentation

In November of 2006, Andy Rutledge was invited to speak to the Dallas Ft. Worth Adobe User Group. The presentation was entitled “Professional Web Standards,” and was concerned with professional and ethical responsibilites associated with Web development and design; especially with regard to Web standards. The s5 slide presentation Andy composed and used to augment his presentation is available online.