We craft compelling identities and user experiences. We work with businesses, startups, and organizations to improve communication and conversion. We also publish articles on these subjects to help infect others with our passion. Below, you'll find just a bit of what we've accomplished in that effort, for our clients and ourselves.
| Publication or Organization | Title or Project | Details |
|---|---|---|
| Sitepoint | The Principles of Beautiful Web Design | Australia publisher Sitepoint sought out UI Principal Andy Rutledge to serve as expert reviewer for this book during the writing process. Andy reviewed chapters as they were written to ensure that the design principles cited were sound, and returned critique and commentary to the editor in an ongoing process. |
| A List Apart | Contrast and Meaning | If you’re a designer, you work to communicate and convey meaning. So it’s important that you understand the mechanisms by which things and ideas acquire meaning; more than any other factor, your grasp of these fundamentals determines your ability to communicate effectively. |
| A List Apart | On Creativity | As designers, we’re wrongly perceived primarily as custodians and exponents of creativity. This matters because business currently overvalues creativity. To avoid the inevitable backlash looming on the horizon, we must lead our clients’ perceptions. |
| .net Magazine | Opinion Column | Unit Interactive Principal Andy Rutledge authored a design community opinion column for .net Magazine for 6 consecutive issues in 2006 (issues 152–157). |
| DFW Adobe Users Group | Web Standards Presentation | On November of 2006, Andy Rutledge was invited to speak to the Dallas Ft. Worth Adobe User Group. The presentation was entitled “Professional Web Standards,” and was concerned with professional and ethical responsibilites associated with Web development and design; especially with regard to Web standards. The s5 slide presentation Andy composed and used to augment his presentation is available online. |





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